Community · Youth · Athlete Activation
Back to School Giveaway
A large-scale back-to-school giveaway in downtown Miami, built with Jarvis Landry and partners across Miami sport to send local students into the school year with everything they needed and a day worth remembering.
Miami, FL
01 · What It Was
Hundreds of students moved through supply and backpack distribution alongside interactive stations — inflatables, games, music, and appearances from athletes, cheerleaders, and mascots. Volunteers and community partners staffed the day end to end.
02 · How AAT Builds It
AAT coordinated athlete and partner participation, aligned brand and community sponsors around a shared program, managed vendor and volunteer logistics, and directed the content capture across the full footprint of the event.
03 · Why It Matters
Scale plus sincerity. An activation this size puts an athlete at the center of their own community in a way that earns local media, deepens hometown equity, and gives partners something genuinely worth attaching their name to.
Inside the day.
Build an experience like this.
AAT plans, staffs, and produces athlete-led events end to end — from partner alignment to content capture.
